Valentine’s Day is not as good for restaurants as you’d think
INTERNATIONAL – It can be notoriously impossible to book a restaurant for Valentine’s Day, unless you’re happy to sit at a place with Formica-topped tables and questionable grades from the Department of Health.
But in reality, Feb. 14 is not an especially good day for most independent restaurants across the country.
The romantic holiday, which fell on a Thursday in 2019, ranked 94th in the year for consumer spending at local places nationwide, according to Brad Plothow, vice president for marketing and communication at Womply, a software company that provides customer relationship management for small businesses. Even Cinco de Mayo ranked higher; it came in 93rd, according to the company’s recent study of 36,000 independently owned restaurants, with annual revenue of less than $7.5 million.
Source: iol.co.za
