Accor signs 3-property deal at Africa hotel investment forum
Photo: Supplied
JOHANNESBURG – Hospitality group Accor on Wednesday announced the debut of its mid-scale Novotel brand in the Democratic Republic of Congo following the signing of three properties during the Africa Hotel Investment Forum (AHIF) in Ethiopia.
Accor said it had partnered with Compagnie Hôtelière et Immobilière du Congo, owned by leading DRC conglomerates, to open Novotel properties in the capital, Kinshasa, Lubumbashi and Kolwezi.
The agreement would introduce Novotel’s signature relaxed and lively hospitality concept to Africa’s fourth-most populous nation and its most populous Francophone country, capitalising on a surging demand for modern world-class hospitality meeting the needs of local communities and business travellers, it said.
“With Africa tipped as the next global market and DRC one of the continent’s fastest-expanding economies with an affluent middle class, the time is right to introduce our flagship midscale lifestyle brand in three major growth markets,” said Mark Willis, CEO Accor Middle East & Africa.
“We are delighted to partner with local expert CHIC to develop Novotel’s presence in this global mining powerhouse, building on the success of the brand in other African destinations and bolstering our accelerated development strategy on the continent.”
Source: iol.co.za
