Branson ready for his biggest test yet as space shot beckons
INTERNATIONAL –
Richard Branson plucks a dried grasshopper from a jar, takes a bite, and pronounces the insect surprisingly tasty before slurping down a vegan yogurt and offering to trial the concoction on Virgin Atlantic Airways flights.
Richard Branson plucks a dried grasshopper from a jar, takes a bite, and pronounces the insect surprisingly tasty before slurping down a vegan yogurt and offering to trial the concoction on Virgin Atlantic Airways flights.
The U.K. billionaire, a serial creator of companies spanning record labels to airlines to fizzy drinks and bridal gowns, is in his element. He’s meeting with fellow entrepreneurs at a so-called “Pitch to Rich” session in Israel, where the contest’s winner gets a business-class flight to London for a week of hot-housing at Virgin’s own innovation hub.
The event in Tel Aviv speaks to the appetite for fresh ideas that still drives Britain’s best-known businessman in his seventieth year. Branson’s own contribution to human endeavor is about to enter a critical phase as Virgin Galactic, the prime focus of his attention for 15 years, prepares to launch the first tourists into space next year.
Source: iol.co.za
