For Tag Heuer, smartwatch is ‘additional business’ beyond core
INTERNATIONAL – As major events were getting canceled across the U.S., and New York was banning gatherings of 500 or more on March 12, the Swiss luxury watchmaker Tag Heuer hosted a final shindig in honor of its new Connected Watch.
At the Caldwell Factory in New York’s trendy West Chelsea district, guests played with the new smart timepiece, which comes in four variations to retail from $1,800 to a steep $2,350—making it one of the most expensive, serially produced, connected watches on the market.
“The new Connected Watch combines high-performance digital experiences with our new TAG Heuer Sports App and fine watchmaking,” says Frédéric Arnault, the company’s chief strategy officer and digital officer. “With the steel bracelet and interchangeable straps, the dynamic dial designs that are inspired by our mechanical watches, and the case design, especially with the ceramic bezel, it looks like you are wearing a mechanical watch.”
Source: iol.co.za
