‘Like’ them or not, car influencers shape the way the industry sells

People looking at a 2015 Koenigsegg One:1 model car in front of a Aston Martin One-77 Coupe (2011), red, Ferrari LaFerrari (2015), yellow, and a Bugatti Veyron EB 16.4 Coupe (2010), blue, part of some 25 luxury cars owned by Teodoro Obiang, the son of the Equatorial Guinea’s President Teodoro Obiang Nguema Mbasogo are pictured before an auction of sales house Bonhams at the Bonmont Abbey Golf & Country Club in Cheserex near Geneva, Switzerland, Sunday, September 29, 2019. A collection of luxury cars from Equatorial Guinea’s vice president Teodorin Obiang Nguema confiscated by the Geneva prosecutor’s office after a deal ending a money-laundering inquiry, are auctioned off in Switzerland and are estimated to bring in 18.5 million Swiss francs. (Laurent Gillieron/Keystone via AP)
INTERNATIONAL – Alan Enileev won the Need For Speed championship at the World Cyber Games in 2006.
He was one of eight Russians selected to carry his nation’s flag for the opening of the 2014 Summer Olympic games in Sochi, Russia.
Now, at 31, he has transferred his love of all things virtual onto the world of cars, waxing rhapsodic—mostly in Russian—about the inner workings of Bugattis and G-Wagens to his 2.1 million Instagram fans. He’s so popular that he got his stately, silver-haired father into it, too: Papa Enileev commands 104,000 Instagram followers of his own.

Source: iol.co.za