Luno rebuked by UK advertising watchdog

Luno, the global crypto currency trading platform founded by four South Africans, has been reprimanded by the UK’s advertising regulator for a misleading campaign that failed to warn consumers of the risks associated with investing in the highly volatile digital assets.

The company, which was bought out by New York-based Digital Currency Group (DCG) in 2020, came under fire from the UK’s Advertising Standards Authority (ASA) after complaints about a series of adverts it placed at UK tube stations and on London buses, several media groups including the FT reported on Wednesday…