Massmart shares soar 6% on reorganisation plan to cut costs

THE new strategy involves collapsing the business into two divisions to improve capital deployment, unlocking brand synergies. Henk Kruger African News Agency (ANA)
JOHANNESBURG – Massmart yesterday rose more than 6percent on the JSE yesterday after the retail group announced plans to collapse its businesses into two divisions as part of a turnaround strategy to cut costs.

The group said Masscash, Masswarehouse, Massbuild and Massdiscounters would be reconstituted into two business units of Massmart Wholesale and Massmart Retail effective tomorrow.

The reorganisation would see Makro, Jumbo, Cambridge Food, Rhino Cash & Carry, Liquorland, Jumbo Shield, Saverite brands, Masswarehouse, Makro and Fruitspot brands forming the wholesale division, while Builders, Game, DionWired and Cambridge Food trading brands would form the retail arm.

Brian Leroni, a group corporate affairs executive, said the strategy would improve capital deployment, unlocking trading brand synergies and delivering bespoke retail and wholesale customer focus to customers.

Leroni said the strategy would also see Massmart driving market agility and effective execution, leveraging group-wide procurement scale and harmonising group-wide functional practice in line with best retail practises.

Source: iol.co.za