Shoprite’s roti supplier is rolling with a R450k monthly turnover

Ashraf Kader (35), the owner of Mia’s Food, nationally supplies white flour roti, wholewheat roti, white flour naan and onion-flavoured naan to Shoprite. Image: Supplied.
DURBAN – 
Ashraf Kader (35), the owner of  Mia’s Food, nationally supplies white flour roti, wholewheat roti, white flour naan and onion-flavoured naan to Shoprite. 
Shoprite never used to sell rotis. 
So how did Kader convince the mainstream retailer to supply his product and grow his company to the point that it now has a turnover of roughly R450 000 a month?

Source: iol.co.za