Taylor Swift helps Alibaba plug World’s biggest shopping spree
FILE PHOTO: 2019 MTV Video Music Awards – Arrivals – Prudential Center, Newark, New Jersey, U.S.
A logo of Alibaba Group is seen at the World Internet Conference (WIC) in Wuzhen
INTERNATIONAL – Taylor Swift will headline Alibaba’s Singles’ Day next month in Shanghai, turning her considerable star wattage on the world’s largest annual online shopping spree.
By most measures the biggest recording star on the planet, Swift is the highest-profile act to feature at Alibaba Group Holding Ltd.’s Nov. 11 extravaganza since its inception over a decade ago.
She joins celebrities from Chinese singer G.E.M. to Japanese voice actress Kana Hanazawa in Shanghai mere months after wrapping a similar Prime Day celebration for Amazon.com Inc.
Source: iol.co.za
