Thought leadership’s role in growing the economy

DURBAN – In this day and age, thought leadership has become increasingly important and integral to businesses, as brand, marketing and communications activities have moved beyond more traditional strategies. 
Thought leadership has a significant role to play in the economy as it positions particular organisations within a given sector as market leaders and a valuable source of sector-specific knowledge and experience. It also allows these industry leaders to impart their learned expertise to other businesses, thus enabling growth and innovation throughout a particular sector and the entire economy by virtue of the power of thought leadership.
Creating thought leadership platforms is now an essential tool to drive local and regional inclusive and sustainable economic growth and development. It encourages businesses to specialise in their field to become thought leaders. 

Source: iol.co.za