Whiskey makers are making a play for climate-conscious drinkers
INTERNATIONAL – As the climate crisis accelerates, fueling powerful storms, unprecedented droughts and wildfires, more consumers are focused on making purchases that are environmentally sensitive.
Companies hoping to capture their dollars are increasingly trying to do something—anything—to show they are part of the solution and not the problem.
Some of them are in the alcohol industry, which with its reliance on water, wood and energy to distill and ship its products has quite the carbon footprint. There are a growing number of booze makers putting their own spin on making greener alcohol.
Source: iol.co.za
