3 things brands should consider this Black Friday

According to the Audit Bureau of Circulations (ABC) of South Africa the magazine category for Q3 2022 has remained relatively stable despite some publications missing declarations.

Source: Compiled by Emily Stander.

“The magazine category appears relatively flat; however, magazines like the Jet Club (custom category) and significant players still need to be declared, and publications still in circulation affect quarterly reporting. We will have kept the Q3 and Q2 2022 distribution reasonably stable if we compare estimated circulation, including those numbers,” the statement said.

The ABC said 3.3 million magazines were consumed in quarter three.

“Thus, although media distribution in print looks to follow a slow downward trend, publishers maintain their creativity to stay in business which is vastly important and can be commended,” said the ABC.

Consumer Magazines

Like in previous quarters consumer magazines continued to have reporting changes and changed sectors.

Plus 50, Baba & Kleuter, Compleat Golfer, Marktoe! and The Gardener all had double digit uptakes for the third quarter.

Women’s magazines: Sarie, Glamour and Women and Home showed steady growth with single digit uptakes for quarterly and y-o-y readership.

Marktoe! continues to bring home the bacon with double digit increases across the board once again.

Your Pregnancy and Baby, Rooi Rose Magazine and Women’s Health are new members in the sector.

Arts, Culture and Heritage
Publication Period Frequency Free circulation Total circulation % change quarter % change year
Jewish Life Jul -Sep Mtly 8,687 8,687 -1.1% 8.9%
Val de Vie Magazine Jan -Dec 2xA 0 Reporting Change
Val de Vie Magazine Jul -Sep 2xA 14,900 14,900 No Issue 57.7%
Business and News
Business Brief Jul -Sep AltM 0 Changed Sector
Financial Mail Jul -Sep Wkly, Fr 2,869 11,946 -4.3% -4.9%
Finweek Jul -Sep F 0 Ceased Publishing
Forbes Africa Jul -Sep AltM 4,063 9,166 1.7% Reporting Change
SA Real Estate Investor Magazine Jul -Sep Mtly 0 Changed Sector
The Big Issue Magazine Jul -Sep Mtly 204 6,093 0.7% 18.2%
Conservation and Wildlife
African Birdlife Jul -Sep AltM 1,009 6,430 -4.4% Reporting Change
Entertainment
Eat Out Jan -Dec Ann 0 Reporting Change
TV Plus (Afrikaans) Jul -Sep F 0 11,741 2.1% -11.7%
TV Plus (English) Jul -Sep F 0 2,275 -12.6% -41.6%
Family Interest
Huisgenoot Jul -Sep Wkly, Th 6,934 114,232 -3.8% -12.3%
LIG Jul -Sep 11xA 450 15,425 -0.2% Changed Frequency
Plus 50 Jul -Sep 6xA 1,621 5,879 32.6% Reporting Change
Spot-On (Formerly known as Spotong) Jul -Sep AltM 21,049 21,049 -0.2% Changed Sector
The Crest Jul -Sep 7xA 10,456 10,456 1.5% -16.0%
The Ridge Jul -Sep 8xA 12,228 12,228 -0.9% -24.9%
You Jul -Sep Wkly, Th 5,248 58,734 -7.5% -13.6%
Farming
Farmer’s Weekly Jul -Sep Wkly, Fr 98 6,763 9.9% 12.1%
Grond tot Mond Jul -Sep Q 5,126 6,826 Reporting Change
Landbouweekblad Jul -Sep Wkly, Th 0 11,031 -6.3% -33.4%
Landbouweekblad Vee Jul -Sep Ann 0 Resigned
Marktoe! Jul -Sep Mtly 13,593 13,593 15.4% 42.1%
Veeplaas Jul -Sep 11xA 2,854 7,829 2.8% 1.5%
Health & Wellbeing
Grow to Eat Jan -Dec 3xA 0 Reporting Change
Home
Conde Nast House & Garden Jul -Sep Mtly 5,063 12,001 -2.4% -11.7%
Easy DIY Jul -Sep Q 490 4,777 -6.6% -32.6%
Food&Home Magazine Jul -Sep Mtly 0 Resigned
Idees/Ideas Jan -Jun AltM 0 Reporting Change
Lose It, Jul -Sep Q 0 8,468 -25.0% -45.6%
SA Home Owner Jul -Sep 11xA 2,617 19,585 -4.2% -14.0%
Sarie Kos / Food Jul -Sep Q 0 15,246 -6.9% -21.0%
The Gardener / Die Tuinier Jul -Sep Mtly 9,579 25,216 17.6% -4.4%
Tuis Home Jul -Sep 8xA 2,764 66,749 -10.5% -11.9%
Visi Jul -Sep 6xA 2,765 13,705 -3.8% 25.8%
Leisure
Let’s Braai / Kom ons Braai (former The Ultimate Braai) Jul -Jun Ann 0 Reporting Change
Silver Digest Jul -Sep 4xA 0 No Issue
Male
GQ Jul -Sep 5xA 3,079 5,444 -3.1% 1.3%
Men’s Health Jul -Sep 6xA 0 No Issue New Member
Popular Mechanics Jul -Sep Mtly 4,199 13,505 1.9% 9.3%
Very Interesting (former Braintainment) Jan -Jun AltM 0 Resigned
Motoring
Bike SA Jul -Sep Mtly 0 Resigned
Car Jul -Sep Mtly 15,498 42,094 0.6% -4.3%
Driven Magazine Jul -Sep Mtly 7,296 7,296 0.6% -47.5%
TOPGEAR SOUTH AFRICA Jul -Sep Mtly 0 Terminated
Parenting
Baba & Kleuter Jul -Sep Q 0 13,697 26.8% Reporting Change
Baby’s and Beyond Jul -Sep Q 7,443 10,401 3.6% No Issue
Your Pregnancy and Baby Jul -Sep AltM 1,431 5,836 -8.5% New Member
Pets
Animaltalk Jul -Sep Mtly 0 Resigned
Dog Directory Jul -Jun Ann 0 Resigned
Sport and Hobby
Compleat Golfer Jul -Sep Mtly 4,097 7,604 17.5% 23.3%
Kick Off Jul -Sep Mtly 0 Discontinued
Magnum Jul -Sep 8xA 0 11,097 -14.6% 29.0%
SA Rugby Jul -Sep Mtly 1,550 10,069 -9.7% -24.3%
Travel, Tourism & Hospitality
Cape Etc. Jul -Sep 3xA 0 No Issue
Getaway Jul -Sep Mtly 5,425 15,587 2.0% -4.7%
go! Drive & Camp and Weg! Ry & Sleep Jul -Sep AltM 397 28,720 1.1% -11.2%
Weg / Go Platteland Jul -Sep Q 0 19,143 -0.8% -16.3%
Weg/Go Jul -Sep AltM 0 48,162 3.7% -4.4%
Woman’s General
BONA Magazine Jul -Sep Mtly 6,098 17,279 New Member
Fairlady Jul -Sep AltM 2,361 29,218 -17.8% -25.7%
Garden & Home Magazine Jul -Sep Mtly 6,978 17,572 6.9% Reporting Change
Glamour, Jul -Sep Q 7,798 13,382 8.2% 7.0%
Kuier Jul -Sep F 0 56,314 -4.4% -15.6%
Rooi Rose Magazine Jul -Sep AltM 7,066 28,245 1.4% New Member
Sarie Jul -Sep AltM 1,996 67,776 7.0% 5.1%
True Love Jul -Sep AltM 531 13,462 -19.0% -26.4%
Women & Home Magazine Jul -Sep Mtly 10,063 28,876 1.6% 2.9%
Women’s Health Jul -Sep 6xA 0 No Issue New Member
Youth
Barbie Magazine Jul -Sep Mtly 0 Resigned
Careers Magazine Jul -Sep Mtly 0 Terminated
Very Interesting Junior Jul -Sep Mtly 0 Resigned

B2B Magazines

MIMS, Resource, Inside Mining, Modern Quarying and MechChem Africa are the only B2B magazines that had double-digit uptakes for the quarter. MIMS particularly made a strong comeback after suffering a double-digit loss of 36.3% in quarter 2 and is now sitting at a 58.9% gain in quarter 3.

Medical Chronicle and The Specialist Forum Journal continue to show a steady uptake every quarter and y-o-y.

SA Graan continues to see a positive uptake in its y-o-y numbers.

Construction World which was a standout in Q2 continues on its winning streak with increased gains once again in Q3 and the prior year.

Agricultural
Publication Period Frequency Free circulation Total circulation % change quarter % change year
OVK NuOVK Nuus/News Jul -Sep 4xA 4,755 4,755 0.0% Reporting Change
SA Graan / Grain Jul -Sep Mtly 20,968 20,968 9.8% 33.3%
SABI Magazine Jul -Sep AltM 0 Resigned
Stockfarm Jul -Sep Mtly 1,675 7,107 2.4% -7.5%
Wineland Jul -Sep Mtly 3,133 3,194 -1.5% -0.5%
Architecture
earthworks. Jan -Dec Q 0 Resigned
Floors in Africa Jul -Sep 7xA 0 Changed Sector
Leading Architect & Design Jul -Sep AltM 6,616 6,666 3.8% -11.9%
SA Building Review Jan -Dec Ann 0 Reporting Change
Timber IQ Jul -Sep AltM 0 Resigned
To Build Jul -Sep 3xA 8,524 9,846 0.3% Reporting Change
Walls & Roofs in Africa Jul -Sep 7xA 0 Changed Sector
Automotive
Road Ahead, The Jan -Dec Q 0 Reporting Change
Taxi Guardian Jul -Sep Mtly 420 420 -10.3% New Member
Civil Construction
Civil Engineering Jul -Sep Mtly 0 Changed Sector
Concrete Trends Jan -Dec Q 0 Reporting Change
Construction Review. Jan -Jun AltM 0 Terminated
Construction World Jul -Sep Mtly 15,719 15,719 3.5% 20.5%
IMIESA Jul -Sep 11xA 12,065 12,065 3.0% 1.7%
Spec Handbooks Jul -Sep Ann 19,868 19,868 Reporting Change
Communications
Future SA Jul -Sep 4xA 4,997 8,052 4.6% New Member
Nex Media Jul -Jun 4xA 0 Resigned
SA Profile Jan -Dec Ann 0 Reporting Change
Service Jul -Sep Q 0 No Issue New Member
The Gapp Magazine Jul -Sep AltM 0 Resigned
Electrical Engineering
Electricity & Control Jul -Sep Mtly 13,033 13,033 3.7% 23.3%
ESI Africa Jul -Jun Q 0 Reporting Change
Sparks Electrical News Jul -Sep Mtly 13,825 13,825 3.9% 24.0%
Engineering – Other
Capital Equipment News Jul -Sep Mtly 12,695 12,695 5.7% 28.8%
Dataweek Jul -Sep Mtly 2,771 2,771 -2.4% 9.7%
MechChem Africa Jul -Sep AltM 10,363 10,363 12.9% Reporting Change
Motion Control Jul -Sep Q 1,993 1,993 1.9% 4.1%
Plumbing Africa Jul -Sep Mtly 9,584 9,685 1.7% 12.2%
Refrigeration and Airconditioning Jul -Sep Mtly 6,788 6,805 7.7% 3.6%
SA Instrumentation & Control Jul -Sep Mtly 4,157 4,157 1.2% 10.7%
Water & Sanitation Africa Jul -Sep AltM 7,650 7,650 12.0% Reporting Change
Health and Wellbeing
Fire Protection Jul -Sep Q 0 Changed Sector
Hi-Tech Security Solutions Jul -Sep 8xA 4,126 4,126 -1.5% 12.6%
MDR Medical Desk Reference Jul -Sep Ann 0 No Issue
Medical Chronicle Jul -Sep 11xA 26,594 26,594 4.2% 1.8%
MIMS Jul -Sep Mtly 445 3,714 58.9% -13.5%
Modern Medicine Magazine Jul -Sep AltM 3,104 3,628 2.3% Reporting Change
South African Pharmaceutical & Cosmetic Review Jul -Sep 11xA 2,879 2,899 1.8% -9.7%
The Specialist Forum Journal Jul -Sep 11xA 22,041 22,041 2.6% 51.7%
Hospitality, Catering and Tourism
Explore South Africa. Jan -Dec Q 0 Reporting Change
Meetings Jan -Jun AltM 0 Reporting Change
Meetings Jul -Sep AltM 4,755 4,755 Reporting Change
The Meetings & Event Planner (former SA Conference Directory) Jul -Sep Ann 0 No Issue
Industry
Analytical Reporter Jul -Sep AltM 5,444 5,444 1.4% -13.2%
Cold Link Africa Jul -Sep AltM 4,039 4,048 0.0% -28.3%
Eastern Cape Business Jul -Sep Ann 0 No Issue
Free State Business, Jan -Dec Ann 0 Reporting Change
Gauteng Companies Jul -Jun Ann 0 Reporting Change
Industrial Buyer Jul -Sep AltM 0 Resigned
Jewellers’ Network Directory Jan -Dec Ann 0 Suspended
KwaZulu Natal Business Jul -Sep Ann 0 No Issue
Lighting in Design Jul -Sep Q 6,894 6,894 3.4% Reporting Change
Limpopo Business Jan -Dec Ann 0 Reporting Change
LINKED by Jewellers Network Jul -Jun Q 0 Resigned
Mpumalanga Business Jul -Sep Ann 0 No Issue
North West Business Jul -Sep Ann 0 No Issue
Northern Cape Business Jul -Sep Ann 0 No Issue
Opportunity (Exploring Business Prospects in SA) Jul -Sep Q 4,916 4,916 -0.1% Reporting Change
Resource Jul -Sep Q 6,981 6,981 19.8% Reporting Change
SA Affordable Housing Jul -Sep AltM 0 Resigned
Smart Energy International Jul -Sep AltM 0 No Issue
South African Business. Jan -Dec 2xA 0 Reporting Change
South African Food Review Jul -Sep 11xA 3,728 3,778 -1.8% -23.9%
The Responsible & Sustainable Tourism Handbook. Jul -Jun Ann 0 Suspended
Western Cape Business, Jan -Dec Ann 0 Reporting Change
Information and Computer Technology
Brainstorm Jul -Sep 11xA 3,724 7,950 -2.5% -8.5%
The Margin Jul -Sep Q 0 Merged into Brainstorm
Management
African Decisions Jul -Sep Q 11,190 11,458 -10.1% 14.1%
Black Business Quarterly Jul -Sep Q 46,571 47,389 2.5% -54.1%
Blue Chip, Jul -Sep Q 7,407 7,407 -0.2% Reporting Change
FA News Jul -Sep AltM 2,750 2,916 0.4% 0.0%
KZN Invest Jul -Sep Q 5,315 5,315 9.7% 0.2%
Leadership Jul -Sep Mtly 41,599 41,846 -5.5% Reporting Change
Money Marketing Jul -Sep Mtly 7,436 7,443 -3.8% -13.9%
South African Business Intergrator Jul -Sep 2xA 7,518 9,912 1.3% Reporting Change
Mining & Quarrying
African Mines Handbook Jan -Dec Ann 0 Reporting Change
African Mining Brief Jul -Sep AltM 960 960 -2.0% Reporting Change
African Mining Inc. Mining Mirror Jul -Sep 11xA 20,955 21,059 -5.5% -11.0%
Earthbroker Jul -Sep Mtly 5,382 5,382 0.0% 0.0%
Engineering News & Mining Weekly Jul -Sep Wkly, Fr 10,297 13,020 -2.2% 27.9%
Inside Mining Jul -Sep Q 9,619 9,619 28.9% Reporting Change
Inside Mining Jul -Jun 4xA 0 Reporting Change
Mining Business Africa Jul -Sep 6xA 1,720 1,720 5.4% New Member
Mining Review Africa. Jul -Sep 11xA 0 No Issue
Modern Mining Jul -Sep Mtly 13,141 13,141 4.2% 22.9%
Modern Quarrying Jul -Sep Q 6,619 6,619 11.8% Reporting Change
Retail
DIY And Industrial Trade News Jul -Sep Mtly 10,428 10,428 -0.5% 7.8%
Pharmacy Magazine (former Frontshop) Jul -Sep Mtly 17,175 17,175 -6.0% 8.8%
Supermarket and Retailer Jul -Sep Mtly 0 Changed Sector
Transport and Logistics
Freight News Features Jul -Sep Mtly 5,656 5,880 -4.5% 21.8%

Custom Magazines

Custom magazines continue to improve this year with increases in 14 different publications. In Flight Magazine and Taste saw the highest increases in this quarter.

The youth magazine and Home sectors both saw increased gains for their publications in the quarter.

Rove SA is a new member in this category.

Farming
Publication Period Frequency Free circulation Total circulation % change quarter % change year
Dairy Mail, The. Jul -Sep Mtly 1,117 1,121 -51.8% -50.5%
Rooi Vleis / Red Meat Jan -Jun AltM 0 Reporting Change
Wolboer / Wool Farmer Jul -Sep AltM 0 Changed Sector
Health & Wellbeing
Fitlife Jul -Sep Mtly 260 18,384 -15.3% -30.2%
Journal of Endocrinology, Metabolism & Diabetes SA Jul -Jun 3xA 0 Reporting Change
SA Pharmaceutical Journal Jan -Jun 10xA 0 Reporting Change
SA Pharmacist’s Assistant (SAPA) Jul -Sep Q 0 No Issue
South African Medical Journal Jul -Sep Mtly 0 Suspended
Southern African Journal of Anaesthesia &Analgesia Jul -Sep AltM 0 No Issue
Home
Fresh Living Jul -Sep Q 14,718 36,945 No Issue
Living Space Jul -Sep Mtly 2,122 36,970 5.0% 0.6%
My Kitchen Jul -Sep Mtly 2,141 70,838 2.2% 2.9%
Industry Specific
Forum Tydskrif Jul -Sep Q 149,784 149,784 0.1% 0.1%
J S E Jul -Sep Q 14,150 15,391 6.3% 9.4%
Sea Rescue Jul -Sep 3xA 18,456 18,456 -6.0% 9.6%
Servamus Jul -Sep Mtly 43 8,528 2.8% -5.9%
In-flight
In Flight Magazine Jul -Sep Mtly 30,045 30,045 6.6% 6.3%
Skyways Jul -Sep Mtly 0 Resigned
Leisure
Private Edition Jul -Sep Q 9,162 9,162 -0.8% 14.7%
Taste. Jul -Sep AltM 3,014 35,255 7.6% 4.7%
Male
Man Jul -Sep Mtly 1,426 51,567 2.9% 19.9%
Tech.. Jul -Sep Mtly 1,676 30,855 -1.4% -8.8%
Motoring
Motor Jul -Sep Mtly 284 10,337 -17.2% -40.9%
Professional
Accountancy SA Jul -Sep 11xA 0 Changed Sector
De Rebus Jul -Sep 11xA 0 Changed Sector
Retail
Clicks Club Card Jul -Sep AltM 0 Resigned- Digital only
Club Magazine Jul -Sep Mtly 14,844 264,410 0.4% 2.0%
Jet Club Jul -Sep 7xA 0 No Issue
Sport and Hobby
Game & Hunt/Wild & Jag Jul -Sep Mtly 64,869 66,527 -0.1% -0.9%
SA Hunter/Jagter Jul -Sep 8xA 0 29,230 -8.6% -14.0%
Sports Club Jul -Sep Mtly 2,285 89,973 3.7% 12.0%
Wildland Magazine Jul -Sep Mtly 0 Changed Sector
Travel, Tourism & Hospitality
Escapes Jul -Sep Mtly 736 15,247 -14.3% -28.4%
Premier Jul -Sep Mtly 7,885 7,885 2.4% -42.6%
Rove SA Jul -Sep 2xA 7,804 10,519 -0.7% New Member
Woman’s General
Balanced Life Jul -Sep Mtly 983 49,046 0.3% -3.8%
Youth
ClubX Jul -Sep Mtly 816 92,628 5.3% 24.6%
Kids Super Club Jul -Sep Mtly 0 65,730 2.4% -5.6%

Free magazines

Two publications had a zero percent increase/decrease, while Get It (Ballito to Umhlanga) saw the highest gains for the quarter and on a y-o-y basis.

Publication Period Frequency Total circulation % change quarter % change year
Botswana Advertiser. Jul -Sep F 99,965 0.0% 5.3%
Get It (Ballito to Umhlanga) Jul -Sep Mtly 11,962 2.1% 20.1%
Get It (Bloemfontein) Jul -Sep Mtly 6,890 0.0% 0.0%
Get It (Highway) Jul -Sep Mtly 11,486 -2.8% 16.9%
Get It (Jo’burg South) Jul -Sep Mtly 14,800 0.6% 0.8%
Get It (Jo’burg West) Jul -Sep Mtly 14,008 -3.8% -2.6%
Get It (Lowveld) Jul -Sep Mtly 6,200 0.0% 0.0%
Get It (Northern Suburbs Joburg) Jul -Sep Mtly 14,900 0.8% 0.6%
Get It (Pretoria) Jul -Sep Mtly 14,844 0.7% 1.5%

Source: bizcommunity.com