8 tools to create a winning customer experience strategy in 2023

Looks tough, right? Managing and running a successful business has never been easy. But we will make it easy for you to find the best SEO company in Johannesburg – because an SEO agency is your savior in this hectic situation.

Every business has one common need, and that is – marketing services. Business marketing is a divergent subject. Marketing includes all the steps to increase visibility, sales, and awareness of a brand’s website. It has types – traditional and digital marketing. For these services, business owners hire a marketing agency that performs all these steps.

Johannesburg is a beautiful city located in South Africa. Despite having stunning landmarks and countryside, this city is a business hub of South Africa. So, are you a brand owner and finding marketing plus SEO Services in Johannesburg?

Burnesseo is delighted to be of any help. In this blog post, we discussed all the details about SEO (Search Engine Optimisation) services and the top 7 performing SEO companies in Johannesburg.

What is Search Engine Optimisation (SEO)?

A search engine is software through which people get the answers to their queries. You type anything in the search engine, and it shows you the relevant results. These results visible on a search engine have hierarchies due to different factors.

Search Engine Optimisation is the process of improving the visibility and ranking of a website. This process consists of many steps – all significant in separate ways.

What are the basic types of Search Engine Optimisation (SEO)?

A website is like your address – unique to your brand. But, if it does not rank on a search engine and no one sees it – the situation becomes frustrating. SEO is like the soul of your website. It has some basic types. Some of these are the following:

Local SEO

Judging by the heading, you might get the idea. Local Search Engine Optimisation is the process of aligning the online and physical information of your brand. It includes all the steps taken to make your audience aware of the physical location of your business and to bring local traffic to your website.

For example – your brand-related information is incorporated into Google My Business directory, and Google Maps is used to pinpoint the exact location of your business.

Technical SEO

This type of Search Engine Optimisation includes the steps related to the Back-end of your website. It is similar to On-page SEO but is directed more toward enhancing the website user experience. So, this type of optimization includes the actions like improving website design, website speed, HTTPS connection security, data analysis through tools like Google Analytics, and much more.

Off-Page SEO

By looking at the name, you might get confused. No worries – we are happy to help you out. This type of Search Engine Optimisation involves link building (backlinks). Think of the internet as a socialisation medium. Just like people all over the world connect, websites also have a way of socialisation.

Most of the time, two basic strategies get utilised by SEO specialists – Getting redirected links from popular websites or building a network of backlinks through social media channels. The former technique is a bit difficult as compared to the latter one.

On-Page SEO

This category is vast – including all the factors related to the other SEO categories. However, the usual meaning of this type of Search Engine Optimisation includes these strategies – Website Content, Keywords, and User Experience.

The websites that rank at the topmost positions on a search engine have something in common. Their content is outstanding and their keyword usage is optimum. These are the goals of on-page SEO. Read the details here.

What is an SEO Agency?

Search Engine Optimisation is a subcategory under the broader field of digital marketing. It is an organisation or company that deals with online presence, online advertisement, social media management, website development, and website management of your brand. So, any digital agency that provides website-related services, and content marketing, is also called an SEO company or SEO agency.

Average cost of hiring an SEO company in Johannesburg South Africa

When you look out for an SEO company for your brand, you seem to find hundreds and thousands of options. Every agency sets the cost according to its services and contracts. Some of them also offer customisable packages for your website. So, the cost of hiring an SEO agency varies with many variables.

However, if we only consider Johannesburg, the business hub of South Africa, the average expense of hiring an SEO company ranges from R5,000 – R30,000 per month. It depends on your preferences and budget. The more you spend, the better you get.

How to find the best SEO company in Johannesburg?

To choose the best SEO company for your business promotion, you must decide on your budget and desired services. These are the initial criteria that help you find the right option for your website. However, we made a list of factors to consider before selecting an SEO agency in Johannesburg.

Decide on the products and services

It is the initial step in the SEO company selection. Search Engine Optimisation is a diverse field – consisting of several types and services. Plus, every website has different goals – for example, the difference between an e-commerce and blog website.

So, firstly, you need to analyse and finalise the services and SEO strategy your website needs. Plus, highlight any service you want to discuss with the agency representatives.

Services specialisation

After shortlisting your desired SEO services, go through the list again. If there is a specialised SEO service, for example, content writing – you can search for an SEO company specialising in content writing. The other way – you can select an agency having the most positive reviews about this service. This way, you can choose the desired agency options more easily.

Decide on your budget

After you decide on the Search Engine Optimisation services for your brand, decide and finalise your budget. Determine the cost that you can spend on an SEO company. When you settle the expense, you can shortlist the SEO agency options more clearly.

Keep realistic expectations

Like every other thing, your experience with an SEO company might go excellent or unsatisfactory. The outcomes promised by SEO companies are mostly guaranteed because they use data-driven techniques. But sometimes, the results might not meet your expectations. So, before hiring an agency, keep it in mind & set realistic expectations.

Look for portfolio and reviews

While researching an SEO company, always look at their work portfolio and social media channels. Read out the reviews and preview their previous work. When going through the reviews, keep your priorities in mind. Filter the reviews and read them thoroughly. It might help you in decision-making.

The top 7 SEO companies in Johannesburg, South Africa

SEO companies are abundantly found in Johannesburg because this city is known for the ease of doing business – plus, SEO is the need of nearly every brand out there. By performing a web search and local search, you would find many options. We have handpicked some of the best SEO companies for your brand.

1. Burnesseo Marketing Agency
2. Top Click Media – Digital Marketing Agency
3. Wao Host Agency
4. Power Web Digital Marketing Agency
5. Blink Digital Marketing Agency
6. Saglotech Web Design & SEO Services
7. CSA | Shaizwe Digital Marketing Agency

Bottom-line

Thus, Search Engine Optimisation is a necessity in the business world. When you hire SEO services, your business performance gets better and best with time. Therefore, if you are searching for the best SEO Company in Johannesburg, you are on the right site.

Burnesseo internet marketing service promises guaranteed results for your website. Read our details, get back to us, and be ready for an outstanding business experience.