#BehindtheSelfie: Leslie Adams, sales director at Reach Africa

Custom software development is an inseparable part of modern IT industry, and it isn’t likely to change anytime soon. As more and more businesses open for themselves the benefits of having web applications, software and mobile apps developed specifically for them, taking into account all the peculiarities of their way of doing things, the demand for high-quality custom soft is on the rise as well. Nevertheless, the industry landscape is changing, and today it isn’t what it used to be a decade ago – so let’s see what these changes are and what is likely to happen in the near future.

1. Public cloud

Public cloud is a primary arrangement for most software-as-a-service business models. A company puts its software into a publicly accessible cloud, making it available to, theoretically, everyone. Sometimes these services are provided for free, sometimes at a pay-for-usage model. Everybody wins: customers get a quick and easy access to software from wherever they are, don’t have to worry about installing it on all their devices and keeping it updated, and the provider gets an easy-to-control distribution model. Even products that go way back, like Photoshop, seem to be gradually moving in this direction, and this tendency is likely here to stay.

2. Mobile

The mobile revolution is not so revolutionary anymore – the number of people regularly browsing the Internet or using software products with their smartphones and other mobile devices has exceeded the number of PC users quite a few years ago. However, not all software development companies were able to evolve and adapt accordingly while others were able to move on quickly and grasp a larger share of the market. True to its name, iTransition managed to quickly transition to the new conditions, and today is one of the prime firms one goes to when in need of a custom solution for mobile.

3. Agile development

Agile development approach has been around for a while already, and those who use it keep showing amazing results. We’ve seen it spread to more and more development companies all over the world embracing it, more practical guides to its implementation and case studies detailing its use appearing on the Internet, and it seems that future lies exactly this way.

4. Concentration on user experience

User experience, or UX, has been a buzzword for some years already, and we already see some movement in this general direction in the industry on a larger scale. Obtuse designs with a myriad similar buttons and non-streamlined work processes move to the past – modern users want and expect design to be pleasant, interface intuitively understandable, communication to be integrated into the app and so on. A dev company not taking user’s perception seriously is likely to quickly go out of business.

5. Security focus

In the past, all we Internet users had to worry about was viruses sent by email. Don’t open suspicious letters, and everything is alright. However, with the proliferation of mobile apps, cloud computing, open APIs and the sheer amount of personal data moving across the net, a corresponding upsurge in cybercrime and its diversity is just as unavoidable. An out-of-the-box solution won’t stop a skilled and determined hacker, so solutions serving as countermeasures and including these countermeasures from the get-go are already in high demand and are going to become even more so in future, seeing how deeply digital networks permeate our everyday life today.

Custom software development is a very young industry, and it is only natural for it to go through a lot of growing pains before acquiring any more or less stable form – and we are more than likely to see it change considerably in the years to come!

Source: bizcommunity.com