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A symbol of the never-ending cycle of life and constant synergy between action and reaction

Samsung has decided to outline its “Everyday Sustainability” vision – a journey towards a sustainable environment.

The company is also using this as an opportunity to showcase its “Everyday Sustainability” Infinity Loop, which was represented as the key visual of Everyday Sustainability at the CES 2022 Keynote – a symbol of the never-ending cycle of life and the constant synergy between action and reaction, which can be universally understood as a symbol of sustainability. Taking such a significant connection, Samsung’s Infinity Loop has become a founding element of Samsung’s sustainability logo.

Samsung’s “Everyday Sustainability” vision in particular which was also announced last year – focuses on creating sustainable products for Samsung customers and how these can be designed to benefit the environment. All of Samsung’s efforts are now building on this environmental strategy – its Planet First philosophy – a goal towards “Everyday Sustainability”. This strategy is a comprehensive plan for the company to join global efforts to tackle climate change.

The design of Samsung’s infinity loop was inspired by the logo and its foundation – ‘Everyday Sustainability’. Inspired by the shapes from the logo’s Infinity Loop, intuitive, simple and dialogic icons – this is now also used to represent Samsung’s brand product lifecycle journey that is focusing on recycled materials, eco-packaging, energy efficiency and recycling or upcycling1:

Samsung has embraced the responsibility of ensuring that the future of this planet is healthy and secure. To do this, the company has committed itself to incorporating sustainability into everything it does – from product design to development. As part of its commitment to “Everyday Sustainability”, Samsung is continuing to make a concerted effort to not only achieve enterprise-wide net zero carbon emissions, but to also use more renewable energy, invest in and research new technologies to develop energy-efficient products as well as increase water re-use and develop carbon capture technology.

This “Everyday Sustainability” Infinity Loop is a not only Samsung’s symbol of sustainability – this logo is also helping to re-enforce the company’s brand and its resolve to continue championing responsible innovation in the future. Ultimately, Samsung is striving towards leaving a better planet for generations to come.

Samsung proudly supports Busan’s bid for the World Expo 2030.

1 Samsung’s five (5) key categories include: Sourcing, Production, Distribution, Using, and Recycling – the pillars above form part of these key categories.

2 For more information on the EPA’s ENERGY STAR Awards, head to To learn more about Samsung’s commitment to
sustainability, visit and

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at

For further information, please contact:

Sinqobile Ngcobo
Cheil SA
Office: +27 11 996 2365
Cell: +27 82 586 3062
Email: [email protected]

Nomsa Radebe
Samsung Electronics South Africa
Office: 011 549 1646
Cell: 079 474 3633
Email: [email protected]