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BBC World has appointed Starfish Mobile as its content aggregator in multiple African territories, including South Africa. The initial launch will focus on text-based services covering international and Africa breaking news as well as various sports-related services.

“Very few content brands resonate so well within Africa as the BBC World Service – we are truly honoured to be working with such an esteemed brand,” says Starfish Mobile CCO, Sean Pashley.

Simon Kendall, head of business development, Africa and Middle East Region for BBC World Service, says, “We are delighted to be able to offer new ways of accessing BBC services through Starfish Mobile. Mobile services add another layer of service to our radio, TV and online audiences throughout Africa. Our ambition is to build on the BBC’s well-established presence in Africa through partnerships with organisations in the mobile communication industry. This important agreement with Starfish Mobile International is a key part of that strategy”.

Multiple language services and products will soon follow the first phase of launch, including audio clips of select news and sports services. Mobile internet usage in Africa will also be addressed via mobile-friendly sites in English, Swahili, Hausa, Somali, Great Lakes, and Portuguese.