#Newsmaker: Carryn Martin joins new proptech app as brand manager
Carryn Martin recently joined Flow, a new app that rewards good tenant behaviour, as brand manager.
Carryn Martin |
Here, Martin tells us why she’s excited to be entering the proptech space, joining such a young company and more about behavioural economics as a tool to help achieve business objectives…
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What are the pros and cons to focusing on behavioural economics? I wouldn’t say the focus is behavioural economics, but rather that it’s a pivotal tool we employ to achieve desired objectives. That said, there are pros and cons. One pro would be that behavioural economics is data-driven to produce the desired effect. A con, I would say, is that it’s a beast fitting across business items lying in data science. It’s a simple plug-and-play solution. It requires continuous assessment, development and improvement.
What’s at the top of your to-do list (at work)? If there was a list, it would be horizontal [laughs]. Most tasks are high priority owing to the nature of our business being a startup. My key focuses are diving into metrics on spend, exploring new opportunities for the brand, Flow Marketplace partners and mapping out the Flow rewards offering.
What are you currently reading/watching/listening to for work? - Reading: Yes! 50 Secrets from the Science of Persuasion by Noah J. Goldstein, Robert Cialdini, and Steve Martin
- Listening: How I Built This with Guy Raz
I’m a firm believer in learning from others’ successes and failures.
Tell us something about yourself not generally known? I used to be a ballet dancer!
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