The Marketing & Media community of Africa

The Marketing & Media community of Africahttps://www.bizcommunity.com//410/11.htmlAfrica Marketing and Media news15Marketing & Media news – Africahttps://biz-file.com/res/img/logo.gifThe Marketing & Media community of Africahttps://www.bizcommunity.com//410/11.htmlen-usTue, 22 Feb 2022 01:07:55 +0200Showmax announces its first original series in Ghana, Enohttps://www.bizcommunity.com/Article/196/810/225244.html<p><img data-src=”https://biz-file.com/c/2202/646530.jpg” alt=”Showmax announces its first original series in Ghana, Eno” width=”208″ height=”117″ align=”left” / loading=”lazy” class=”lazyload”><i>A Showmax original drama series from Shirley Frimpong-Manso’s Sparrow Studios</i><br> <a href=”https://www.bizcommunity.com//Article/196/810/225244.html”>Read more…</a> | <a href=”https://www.bizcommunity.com//SendToFriend.aspx?l=196&c=810&ct=1&ci=225244″>Send to a friend</a></p><div style=”clear:left”></div>https://www.bizcommunity.com/Article/196/810/225244.htmlMon, 21 Feb 2022 13:14:00 +0200Bizcommunity Marketing & Media AfricaOutlook: E-commerce and the race for rapid deliveryhttps://www.bizcommunity.com/Article/196/394/225227.html<p><img data-src=”https://biz-file.com/c/2202/646432-208×117.jpg?1″ alt=”Outlook: E-commerce and the race for rapid delivery” width=”208″ height=”117″ align=”left” / loading=”lazy” class=”lazyload”>E-commerce uptake hit its stride during the Covid-19 pandemic, as digital services served as a lifeline by enabling people to continue their daily activities. Global market research company Euromonitor International expects e-commerce penetration to be permanently elevated as more consumers are ordering goods for home delivery than ever before.<br> <a href=”https://www.bizcommunity.com//Article/196/394/225227.html”>Read more…</a> | <a href=”https://www.bizcommunity.com//SendToFriend.aspx?l=196&c=394&ct=1&ci=225227″>Send to a friend</a></p><div style=”clear:left”></div>https://www.bizcommunity.com/Article/196/394/225227.htmlMon, 21 Feb 2022 08:49:00 +0200Bizcommunity Marketing & Media AfricaWish rolls out shoppable video feature Wish Clipshttps://www.bizcommunity.com/Article/1/394/225185.html<p><img data-src=”https://biz-file.com/c/2202/646282-208×117.jpg?1″ alt=”Wish rolls out shoppable video feature Wish Clips” width=”208″ height=”117″ align=”left” / loading=”lazy” class=”lazyload”><br><span >©Dmitry Tishchenko via – [[www.123RF.com 123RF]]&lt;/span>Wish, one of the world’s largest mobile e-commerce platforms, has unveiled Wish Clips, a new shoppable video feature designed to enhance the customer experience and simplify the path to purchase. The company said the new feature aims to tap into the growing demand for immersive content.<br> <a href=”https://www.bizcommunity.com//Article/1/394/225185.html”>Read more…</a> | <a href=”https://www.bizcommunity.com//SendToFriend.aspx?l=1&c=394&ct=1&ci=225185″>Send to a friend</a></p><div style=”clear:left”></div>https://www.bizcommunity.com/Article/1/394/225185.htmlFri, 18 Feb 2022 09:35:00 +0200Bizcommunity Marketing & Media AfricaFirst pan-African ESG communications agency launchedhttps://www.bizcommunity.com/Article/196/423/225147.html<p><img data-src=”https://biz-file.com/c/2202/646159-208×117.jpg?3″ alt=”Image supplied: Sophie Masipa and Kwame Senou” width=”208″ height=”117″ align=”left” / loading=”lazy” class=”lazyload”><br><span >Image supplied: Sophie Masipa and Kwame Senou&lt;/span>Sophie Masipa, CEO of Fikira Consulting, and Kwame Senou, founder and managing director of Holding Opinion and Public, have joined forces to expand their offering in launching a new communications agency. The agency, Mwungano (alliance) will specialise in pan-African environment, social and governance (ESG).<br> <a href=”https://www.bizcommunity.com//Article/196/423/225147.html”>Read more…</a> | <a href=”https://www.bizcommunity.com//SendToFriend.aspx?l=196&c=423&ct=1&ci=225147″>Send to a friend</a></p><div style=”clear:left”></div>https://www.bizcommunity.com/Article/196/423/225147.htmlThu, 17 Feb 2022 10:00:00 +0200Bizcommunity Marketing & Media Africa4 kinds of sharing to increase market sharehttps://www.bizcommunity.com/Article/196/11/225105.html<p><img data-src=”https://biz-file.com/c/2202/645993.png” alt=”4 kinds of sharing to increase market share” width=”208″ height=”117″ align=”left” / loading=”lazy” class=”lazyload”>Share-of-mind-awareness, also known as top-of-mind awareness, is a traditional marketing measure of how memorable a company or brand name is in the minds of consumers, with the ultimate goal being the first brand that people think of in a category or niche.<br> <a href=”https://www.bizcommunity.com//Article/196/11/225105.html”>Read more…</a> | <a href=”https://www.bizcommunity.com//SendToFriend.aspx?l=196&c=11&ct=1&ci=225105″>Send to a friend</a></p><div style=”clear:left”></div>https://www.bizcommunity.com/Article/196/11/225105.htmlThu, 17 Feb 2022 09:44:00 +0200Bizcommunity Marketing & Media AfricaOutlook for Africa’s snack foods industry in 2022 and beyondhttps://www.bizcommunity.com/Article/410/162/225075.html<p><img data-src=”https://biz-file.com/c/2202/645874-208×117.jpg?1″ alt=”Outlook for Africa’s snack foods industry in 2022 and beyond” width=”208″ height=”117″ align=”left” / loading=”lazy” class=”lazyload”>There are certain things in life that are regarded as universal truths. Benjamin Franklin for instance famously said, “In this world, nothing can be said to be certain except death and taxes”. Snacking, and the role it has played in providing comfort and a sense of normalcy during the pandemic, has more recently emerged as another.<br> <a href=”https://www.bizcommunity.com//Article/410/162/225075.html”>Read more…</a> | <a href=”https://www.bizcommunity.com//SendToFriend.aspx?l=410&c=162&ct=1&ci=225075″>Send to a friend</a></p><div style=”clear:left”></div>https://www.bizcommunity.com/Article/410/162/225075.htmlTue, 15 Feb 2022 14:16:00 +0200Bizcommunity Marketing & Media Africa5 ways Africa can prepare for COP27https://www.bizcommunity.com/Article/410/702/225057.html<p><img data-src=”https://biz-file.com/c/2202/645787-208×117.jpg?3″ alt=”5 ways Africa can prepare for COP27″ width=”208″ height=”117″ align=”left” / loading=”lazy” class=”lazyload”>Before delegates from around the world gathered in Glasgow, Scotland, in November for the 26th United Nations Climate Change conference, (COP26), the event was being referred to as ‘the last best chance’ for resolving climate change.<br> <a href=”https://www.bizcommunity.com//Article/410/702/225057.html”>Read more…</a> | <a href=”https://www.bizcommunity.com//SendToFriend.aspx?l=410&c=702&ct=1&ci=225057″>Send to a friend</a></p><div style=”clear:left”></div>https://www.bizcommunity.com/Article/410/702/225057.htmlTue, 15 Feb 2022 10:10:00 +0200Bizcommunity Marketing & Media AfricaRights group goes to court to get Nigeria to publish agreement with Twitterhttps://www.bizcommunity.com/Article/157/639/225015.html<p><img data-src=”https://biz-file.com/c/2202/645652-208×117.jpg?2″ alt=”Newspapers are pictured after Nigeria government announced the lifting of Twitter ban in Abuja, Nigeria, 13 January 2022. Reuters/Afolabi Sotunde” width=”208″ height=”117″ align=”left” / loading=”lazy” class=”lazyload”><br><span >Newspapers are pictured after Nigeria government announced the lifting of Twitter ban in Abuja, Nigeria, 13 January 2022. Reuters/Afolabi Sotunde&lt;/span>A Nigerian rights group has asked the High Court to force the government to publish an agreement with Twitter that led to the restoration of the social media company’s services last month following a six-month ban.<br> <a href=”https://www.bizcommunity.com//Article/157/639/225015.html”>Read more…</a> | <a href=”https://www.bizcommunity.com//SendToFriend.aspx?l=157&c=639&ct=1&ci=225015″>Send to a friend</a></p><div style=”clear:left”></div>https://www.bizcommunity.com/Article/157/639/225015.htmlMon, 14 Feb 2022 10:07:00 +0200Bizcommunity Marketing & Media AfricaRealness African Screenwriters’ Residency calls for applicationshttps://www.bizcommunity.com/Article/196/97/225009.html<p><img data-src=”https://biz-file.com/c/2202/645622-208×117.jpg?3″ alt=”Realness African Screenwriters’ Residency calls for applications” width=”208″ height=”117″ align=”left” / loading=”lazy” class=”lazyload”>Six African filmmakers will have an opportunity to develop their fiction film story ideas and work-in-progress scripts in a three-month residency that includes attending film industry programmes in three countries in the 2022 edition of the Realness African Screenwriters’ Residency.<br> <a href=”https://www.bizcommunity.com//Article/196/97/225009.html”>Read more…</a> | <a href=”https://www.bizcommunity.com//SendToFriend.aspx?l=196&c=97&ct=1&ci=225009″>Send to a friend</a></p><div style=”clear:left”></div>https://www.bizcommunity.com/Article/196/97/225009.htmlMon, 14 Feb 2022 09:31:00 +0200Bizcommunity Marketing & Media AfricaWorld Radio Day: APO Group launches Radio News Release – the first content distribution service dedicated to radio in Africahttps://www.bizcommunity.com/Article/196/59/224987.html<p><img data-src=”https://biz-file.com/c/2202/645541.jpg” alt=”World Radio Day: APO Group launches Radio News Release – the first content distribution service dedicated to radio in Africa” width=”208″ height=”117″ align=”left” / loading=”lazy” class=”lazyload”><i>Radio News Release&#153; will reach hundreds of radio stations all over the continent, providing a diverse feed of quality soundbites with the potential to reach millions of Africans</i><br> <a href=”https://www.bizcommunity.com//Article/196/59/224987.html”>Read more…</a> | <a href=”https://www.bizcommunity.com//SendToFriend.aspx?l=196&c=59&ct=1&ci=224987″>Send to a friend</a></p><div style=”clear:left”></div>https://www.bizcommunity.com/Article/196/59/224987.htmlFri, 11 Feb 2022 13:38:00 +0200Bizcommunity Marketing & Media Africa