Black Friday buoys retail sales figures

FILE- In this Nov. 23, 2018, file photo shoppers browse the aisles during a Black Friday sale at a Target store in Newport, Ky. November retail trade sales jumped to their highest year-on-year growth since the Easter holiday in April (AP Photo/John Minchillo, File)
JOHANNESBURG – November retail trade sales jumped to their highest year-on-year growth since the Easter holiday in April, buoyed by the significant increase in Black Friday discounts at the end of the same month.

Statistics South Africa (StatsSA) said yesterday that retail trade sales increased by 2.6percent year-on-year in November 2019, the biggest rise since the 2.7percent April increase.

StatsSA said retailers in food, beverages and tobacco in specialised stores, general dealers and retailers in household furniture, appliances and equipment, textiles, clothing, footwear and leather goods recorded the largest annual growth rates. Keshnee Naidoo, a director for distributive trade statistics at StatsSA, said Black Friday was the main driving force behind the South African retail growth in November.

“Food and beverages stores benefited the most in November, increasing sales by 6.2percent – the biggest year-on-year jump in food and drink sales since June 2017. South African shoppers also focused their attention on household furniture and appliances in November, driving sales up by 3.2percent,” Naidoo said.

“Clothing stores and retailers specialising in hardware, paint and glass also saw positive gains. On the downside, retailers specialising in pharmaceuticals, medical goods and cosmetics saw their sales sump by 1.9percent year-on-year in November.”

Source: iol.co.za