Black Friday spurs online shopping

South Africa – Cape Town – 29 November 2019 – Flatscreen televisions were a crowd favourite. Game in Canal walk and their other selected stores across South Africa opened at 24:00 so that customers could take full advantage of the Black Friday deals. Picture Courtney Africa/African News Agency(ANA)
JOHANNESBURG – Cyber-shopping continues to be a distant phenomenon for the majority of South Africans, who prefer shopping in brick and mortar stores.

However, experts said this week that they expected a boost in online shopping on Black Friday.

Arthur Goldstuck, the managing director at World Wide Worx, said that for the foreseeable future, brick and mortar sales would significantly outpace online sales on Black Friday, especially since online-only made up around 1.8percent of total retail.

“However, the significance of online sales on that day is that it draws in more new online shoppers than any other event of the year, and contributes to the acceleration of online retail sales for the year,” said Goldstuck.

Shopping malls are the preferred destination for South Africans, particular in urban areas, with almost 2000 malls nationally, according to the Council of Shopping Centre’s 2015 estimates.

Source: iol.co.za