Digital commerce market grows by 58%

THE global digital commerce market has grown in the last year at a rate of 58 percent, according to American cloud-based software company Salesforce.

The company released it’s Q1 Shopping Index for 2021 which includes data from ANZ, APAC-EANZJ, Canada, France, Germany, Global, Italy, Japan, Netherlands, Nordics, Spain, UKI, USA.

Salesforce said in a statement this enormous growth suggests the pandemic and resultant lockdowns have catalysed a worldwide boost of the digital commerce industry.

“The rise includes considerable increases in shopper spend (31 percent) and digital traffic (27 percent) too,” it said.

According to Salesforce, mobile usage is also on the upward trend. “Digital traffic on mobile devices has increased ahead of computers while order traffic has more than doubled worldwide on mobile devices,” said Salesforce.