Disney bets on nostalgia to pull ‘Star Wars’ saga out of decline
INTERNATIONAL – After stumbling at the box office and irking many fans, Walt Disney Co. is betting that it can win them back with the latest chapter of the “Star Wars” series.
Like an aging rock band promoting its last tour, marketing for “Star Wars: The Rise of Skywalker” plucks the nostalgia strings and plays up the fact that there won’t be another film for years.
“The story of a generation comes to an end,” reads the scroll across one TV commercial for “Star Wars: The Rise of Skywalker,” which opens in theaters Friday. Disney press releases pitch the film as the “riveting conclusion of the seminal Skywalker saga.” And in a scene that’s set the internet aflutter with predictions of his demise, the beloved protocol droid C-3PO says ominously, “Taking one last look, sir, at my friends.”
Source: iol.co.za