Navigating the Covid-19 minefield of Black Friday 2020

CAPE TOWN – If you are wondering if Black Friday is going to be very different this year, the answer is a resounding yes!

With stores navigating a Covid-19 minefield of hygiene protocols, limitations on customer numbers and social distancing against a backdrop of consumer financial constraints, Black Friday is moving online as a more viable alternative.

“There has been a surge in people embracing e-commerce both globally and in South Africa over lockdown,” said co-owner Jonah Naidoo of Dry Dock Liquor, which transformed from a boutique local outlet to a national e-commerce platform during the lockdown. “We see this translating into a new Black Friday experience, both for consumers and retailers.”

So how is Black Friday going to play out this year?

Redefining luxury