Wanted: The space where art and patronage meets

A year later, we set up the artist-in-residence programme, giving artists an opportunity to work in an environment with unfamiliar cues and stimuli. Facilitating quiet moments of contemplation or the freedom for frenzied intensity, it’s a chance to push boundaries. Through this I have had the honour of meeting and spending time with many artists, giving my family and me insight into the challenges that arise during the making process. As a result of this intimacy, my patronage has gone from aesthetic interest in the work being exhibited to a much deeper understanding and appreciation of what it takes for an artist to reconcile their conceptual ideas with the resources available.

It is an emotional process getting to see this sensitive process. For this, my family and I are grateful. To patrons, existing and aspiring, I would say, “Give upcoming artists the space to bloom, let outsiders in.” More than anything, the contemporary African and diasporic art world will only benefit from more local patronage, mentorship, and access. That is why interventions such as the BMW Young Collectors’ Co are so important. Created to develop a new generation of art collectors by connecting them with the industry’s decision makers, the BMW Young Collectors’ Co builds relationships that take engagement beyond purchasing.

The more that artists living and working on the continent are actively developed and supported, the more stable the industry will become.

  • Abigail Rands is an art collector and marketing director for Twee Jonge Gezellen.

Source: businesslive.co.za