4 key trends for the Public Relations world in 2023
One of my favourite authors Ryan Holiday once said, “Everything is change. Embrace that. Flow with it.” I think this quote is more relevant than ever in the world of Public Relations (PR) and strategic communications.
As PR professionals we need to reflect and review our PR skillsets and ask ourselves are they still relevant? What is becoming more important? What is becoming less important? Are we stuck in the old ways of doing things? Not to say the old ways of doing PR must be discarded but what are we doing to remain relevant in the marketplace?
Without a doubt, what is becoming more important is having digital skills and literacy, strategic counsel and development, reputation management with stakeholders, and crisis communication.
On the other hand, what is becoming less important is writing long press releases for the sake of getting media coverage.
4 key trends
Key trends PR professionals need to keep in mind for 2023:
- Metaverse
- New creator economy platforms
- Artificial Intelligence (AI)
- Measurement evaluation and analysis
The world of PR is witnessing a paradigm digital shift.
In the past we used to rely heavily on earned content by issuing press releases to the media. Now we are seeing more and more PR practitioners working closely with the social media teams from an ‘owned’ channel point of view – an integrated approach is the way to go. More brands will invest more in their own media channels such as podcasts..
Source: bizcommunity.com
