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The Grand Prix went to Y&R NZ Auckland/Y&R Media NZ Auckland/David Miami for their ‘McWhopper’ work for client Burger King in the ‘Use of Integrated Media’ category.
“This is brilliant work, brilliantly executed from a big brand taking on an even bigger competitor. It uses media to layer and whip up the story to provoke a fierce reaction,” said Jury President, Nick Waters, CEO Asia Pacific, Dentsu Aegis Network.
Native VML was also awarded a Silver Lion for their ‘Twitter Refugees’ Awareness message for client PASSOP in the ‘Use of Social Platforms’ category.
View the full table of winning work below.
TitleClientProductEntrant CompanyCountryPrize A01 (Food & Drinks )WHERE IS MY OTORONGO?BACKUS SABMILLERSAN JUAN BEERFCB MAYO LimaPERUBronze LionCHAMPIONS’ BOSSHEINEKENUEFA CHAMPIONS LEAGUELEO BURNETT MadridSPAINBronze LionFRONT PAGE PACKCIA CACIQUE DE CAFÉ SOLUVELCAFÉ PELÉLEW’LARATBWA São PauloBRAZILBronze LionBREAKVERTISING BY ROYCOCONTINENTAL FOODS BELGIUMROYCO INSTANT SOUPTHESE DAYS AntwerpBELGIUMSilver LionA02 (Fast Moving Consumer Goods )100% KOSHER HEAD & SHOULDERSPROCTER & GAMBLEHEAD & SHOULDERSMEDIACOM ISRAEL Tel AvivISRAELGold LionBREAKING NEWSHENKELLOCTITE SUPER BONDEROGILVY GUATEMALA GUATEMALASilver LionA03 (Durable Consumer Goods)UNCRUSHABLEM.J. BALEM.J. BALE 100% MERINO WOOL SUITTBWASYDNEY AUSTRALIASilver LionA04 (Cars & Automotive Products & Services)BUSINESS BOOSTERRENAULT ITALIAAUTOMOTIVEOMD MilanITALYBronze LionA05 (Retail, e-Commerce, Restaurants & Fast Food Chains)LE BONLIDLDISCOUNT FOODINGO StockholmSWEDENBronze LionIKEA – BIG BROTHER UNBOXINGIKEAIKEA HOME FURNISHINGS AND APPLIANCESMcCANN TEL AVIV ISRAELBronze LionSHARING THE GIFT OF READING AT CHRISTMAS SAINSBURY’SSAINSBURY’SPHD LondonUNITED KINGDOMSilver LionTARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANITARGETRETAILDEUTSCH LA USABronze LionA06 (Travel, Transport & Leisure)THE SWEDISH NUMBERSWEDISH TOURIST ASSOCIATIONTOURISMINGO StockholmSWEDENSilver Lion#COMEONINTHE SYDNEY OPERA HOUSETHE SYDNEY OPERA HOUSEDDB SydneyAUSTRALIABronze LionVAN GOGH BNBART INSTITUTE OF CHICAGOVAN GOGH “BEDROOMS” EXHIBITLEO BURNETT CHICAGO USASilver LionHOLIDAYS ON DEMANDTRANSAVIAAIRLINE COMPANYLES GAULOIS PuteauxFRANCEBronze LionA07 (Media & Publications)STARDUST FOR BOWIESTUDIO BRUSSELSTARDUST FOR BOWIEDDB BRUSSELS BELGIUMSilver LionHUMANSCHANNEL 4HUMANSOMD UK LondonUNITED KINGDOMSilver LionA08 (Financial Products & Services)GAYNZANZANZ BANKTBWA MELBOURNE AUSTRALIAGold LionSMART GIRLS — EQUAL FUTURE ANZANZ BANKTBWA MELBOURNE AUSTRALIABronze LionA10 (Commercial Public Services)38 YEARS LATERTRIPLE STRIPLE S ADVANTAGEJ. WALTER THOMPSON PUERTO RICO San JuanPUERTO RICOBronze LionA11 (Corporate Image)NO BORDERSAIRBNBAIRBNBSTARCOM MEDIAVEST GROUP ChicagoUSASilver LionA12 (Public Health & Safety)CANCER UNCENSOREDGOLLOGOLLOMcCANN SAN JOSE San JoseCOSTA RICABronze LionLIFE SAVING STICKERSAUSTRALIAN ROAD SAFETY FOUNDATIONAUSTRALIAN ROAD SAFETY FOUNDATIONGPY&R BrisbaneAUSTRALIAGold LionSNAPCHAT FROM THE CLOSETOOGACHAGALGBT COUNSELLING / NON-PROFITOGILVY & MATHER SINGAPORE SINGAPORESilver LionDIPPER CONDOMSTATA MOTORSDIPPER CONDOMSREDIFFUSION Y&R MumbaiINDIASilver LionSMS LAST WORDSGLOBAL ROAD SAFETY PARTENERSHIPGLOBAL ROAD SAFETYHAVAS WORLDWIDE SHANGHAI CHINAGold LionA13 (Public Sector & Awareness Messages)THE SECOND SCOREBOARDTELETICA, INAMU, FEDEFUTBOLDOMESTIC VIOLENCEJ. WALTER THOMPSON COSTA RICA San JoséCOSTA RICAGold LionEND THE SILENCELA SIRENALA SIRENAPAGÉS BBDO Santo DomingoDOMINICAN REPUBLICGold LionSEARCH RACISM. FIND TRUTH.REFUGEES WELCOMENPOFCB ZÜRICH SWITZERLANDSilver LionCHECK IT BEFORE IT’S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.PINK RIBBON GERMANYBREAST CANCER AWARENESSDDB GROUP GERMANY BerlinGERMANYBronze LionA14 (Charities & Appeals)AMNESTY INTERNATIONAL UNBLOCKERAMNESTY INTERNATIONALWORLD DAY AGAINST CYBER CENSORSHIPCOLENSO BBDO AucklandNEW ZEALANDSilver LionI CAN TEACH YOU TOODUBAI CARESCHARITY ORGANISATIONJ. WALTER THOMPSON DUBAI UNITED ARAB EMIRATESBronze LionB01 (Use of Screens)THE GREAT ESCAPEGRAUBUENDEN FERIENGRAUBUENDEN FERIENJUNG von MATT/LIMMAT ZürichSWITZERLANDSilver LionSAVING HANDSLALCECLALCECJ. WALTER THOMPSON ARGENTINA Buenos AiresARGENTINABronze LionANIMAL DETECTING BILLBOARDSBMW AUSTRIABMW NIGHT VISION SYSTEMDEMNER, MERLICEK & BERGMANN ViennaAUSTRIASilver LionGUN CRAZYSTATES UNITED TO PREVENT GUN VIOLENCESENSIBLE GUN LAWSGREY NEW YORK USABronze LionB02 (Use of Audio Platforms)SLOW DOWN GPSIF INSURANCEINSURANCEFORSMAN & BODENFORS GothenburgSWEDENBronze LionSONGS OF VIOLENCEESTADAO DIGITALESTADAO DIGITALFCB BRASIL São PauloBRAZILGold LionB03 (Use of Print)SHOWROOM HOME DELIVERYAUDI JAPAN KKAUDI A3DENTSU INC TokyoJAPANBronze LionCHAMPIONS HIJACKGO SPORTGO SPORTTBWARAAD DubaiUNITED ARAB EMIRATESBronze LionPEPITOGFR MEDIAPRIMERA HORAMcCANN San JuanPUERTO RICOSilver LionB04 (Use of Outdoor)SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOMBronze LionCALL BRUSSELSVISIT BRUSSELSVISIT BRUSSELSAIR BrusselsBELGIUMBronze LionB05 (Use of Ambient Media: Small Scale)LEGOLAND DOLLARSLEGOLAND FLORIDA RESORTENTERTAINMENT/TRAVEL & LEISUREVML New YorkUSASilver LionLIFE SAVING STICKERSAUSTRALIAN ROAD SAFETY FOUNDATIONAUSTRALIAN ROAD SAFETY FOUNDATIONGPY&R BrisbaneAUSTRALIABronze LionX-RAY CASTSFONTERRA BRANDS NEW ZEALAND, ANCHORANCHOR MILKCOLENSO BBDO AucklandNEW ZEALANDSilver LionPAY WITH BLOODUNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONSEVENTSMcCANN WORLDGROUP ROMANIA BucharestROMANIABronze LionBITTERSWEET PIESPAULRESTAURANTSMcCANN WORLDGROUP ROMANIA BucharestROMANIABronze LionHUNTEDCHANNEL 4ENTERTAINMENTOMD UK LondonUNITED KINGDOMBronze LionB06 (Use of Ambient Media: Large Scale)WHOPPER SIGNBURGER KINGFAST FOOD RESTAURANTDAVID MiamiUSABronze LionTRIBECA FILM FESTIVAL REACTORTRIBECA FILM FESTIVALFILM FESTIVALJ. WALTER THOMPSON New YorkUSASilver LionUNKNOWNSCANON U.S.ACANON EOS REBEL T6IGREY NEW YORK USABronze LionHIGHWAY ROBBERYVOLVO CAR USA2016 VOLVO XC90 T8GREY NEW YORK USABronze LionTHE BABY STROLLER TEST-RIDE BY CONTOURSCONTOURS STROLLERSBABY STROLLERSFCB CHICAGO USASilver LionBEHIND THE LEATHERPEOPLE FOR THE ETHICAL TREATMENT OF ANIMALSPETA ASIAOGILVY & MATHER BangkokTHAILANDGold LionB07 (Use of Events )LE BONLIDLDISCOUNT FOODINGO StockholmSWEDENGold LionEND THE SILENCELA SIRENALA SIRENAPAGÉS BBDO Santo DomingoDOMINICAN REPUBLICSilver LionTHE DILEMMAHEINEKENBEERSTARCOM MEDIAVEST GROUP MilanITALYGold LionB08 (Use of Stunts )WAITING LINESRE-BORN TO BE ALIVEORGAN DONATIONDUVAL GUILLAUME AntwerpBELGIUMBronze LionVAN GOGH BNBART INSTITUTE OF CHICAGOVAN GOGH “BEDROOMS” EXHIBITLEO BURNETT CHICAGO USASilver LionLEGALLY BRIDEKAFAWOMEN’S RIGHTS NGOLEO BURNETT BEIRUT LEBANONBronze LionTESTIMONIESFUNDACIÓN HUÉSPEDINSTITUTIONAL FUNDRAISINGWUNDERMAN BUENOS AIRES ARGENTINABronze LionSKITTLES HOLIDAY PAWN SHOPWRIGLEY CANADASKITTLES MEDIACOM TorontoCANADABronze LionTHIS BIKE HAS MSMS AUSTRALIAMSGREY MELBOURNE AUSTRALIASilver LionGUN CRAZYSTATES UNITED TO PREVENT GUN VIOLENCESENSIBLE GUN LAWSGREY NEW YORK USASilver LionBEHIND THE LEATHERPEOPLE FOR THE ETHICAL TREATMENT OF ANIMALSPETA ASIAOGILVY & MATHER BangkokTHAILANDSilver LionBREWTROLEUM DB BREWERIESDB EXPORTPHD AucklandNEW ZEALANDGold LionTHE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK USABronze LionC01 (Use of Digital Platforms)WESTPAC CHOPPER APPEALWESTPACCHOPPER APPEAL MONTHDDB GROUP NEW ZEALAND AucklandNEW ZEALANDBronze LionAMNESTY INTERNATIONAL UNBLOCKERAMNESTY INTERNATIONALWORLD DAY AGAINST CYBER CENSORSHIPCOLENSO BBDO AucklandNEW ZEALANDSilver LionDON’T LOOK AWAYUSHERINTERACTIVE MUSIC VIDEOAKQA São PauloBRAZILBronze LionC02 (Use of Mobile )HCD RINK BINGOHOCKEY CLUB DAVOSHCD MERCHANDISEFCB ZÜRICH SWITZERLANDSilver Lion#COMEONINTHE SYDNEY OPERA HOUSETHE SYDNEY OPERA HOUSEDDB SydneyAUSTRALIABronze LionCELEBRITY TANTRUMSAMSUNG AUSTRALIAN=SAMSUNG TAB S2LEO BURNETT SYDNEY AUSTRALIASilver LionLO KAR LO BAATHINDUSTAN UNILEVERACTIVE WHEEL DETERGENTPHD INDIA MumbaiINDIABronze LionC03 (Use of Social Platforms)STRAIGHT OUTTABEATS BY DRE.BEATS BY DRE.R/GA HUSTLE Los AngelesUSABronze LionYOU’RE ACCEPTEDMINUS 18LGBT YOUTH SUPPORTGPY&R MelbourneAUSTRALIABronze LionTWITTER REFUGEESPASSOPAWARENESS MESSAGENATIVE VML Cape TownSOUTH AFRICASilver LionCHECK IT BEFORE IT’S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.PINK RIBBON GERMANYBREAST CANCER AWARENESSDDB GROUP GERMANY BerlinGERMANYBronze LionMANBOOBSMACMABREAST CANCER AWARENESSDAVID Buenos AiresARGENTINABronze LionC04 (Use of New Technology )INTEL WINTER X GAMES 2016INTELINTEL CURIE TECHNOLOGYOMD New YorkUSABronze LionGRAB A SEAT, IT’S PIMM’S O’CLOCKDIAGEOPIMM’SCARAT London UNITED KINGDOMSilver LionD01 (Use of Data)FASHION INTELLIGENCE INDEXHANG LUNG PROPERTIES FASHION WALKMcCANN & SPENCER Hong KongHONG KONGBronze LionSONGS OF VIOLENCEESTADAO DIGITALESTADAO DIGITALFCB BRASIL São PauloBRAZILBronze LionTHE HOUSE OF CLICKSHEMNETCOMMERCIAL RESIDENCEPRIME StockholmSWEDENSilver LionE01 (Use of Brand or Product Integration into a Programme or Platform)THE SECOND SCOREBOARDTELETICA, INAMU, FEDEFUTBOLDOMESTIC VIOLENCEJ. WALTER THOMPSON COSTA RICA San JoséCOSTA RICAGold LionIKEA – BIG BROTHER UNBOXINGIKEAIKEA HOME FURNISHINGS AND APPLIANCESMcCANN TEL AVIV ISRAELBronze Lion#DONATEFORPRISCILACLUBE SANGUE BOMINSTITUTIONALLEO BURNETT TAILOR MADE São PauloBRAZILBronze LionE02 (Use of Co-Creation & User Generated Content )STRAIGHT OUTTABEATS BY DRE.BEATS BY DRE.R/GA HUSTLE Los AngelesUSASilver LionE03 (Use of Branded Content created for Digital or Social Media)THE MINDCHANGER WORKOUTRIO 2016PARALYMPIC GAMESOGILVY BRASIL São PauloBRAZILBronze LionDONATE THE HATE – THE INVOLUNTARY ONLINE DONATIONZDK – GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBHEXIT DEUTSCHLANDGRABARZ & PARTNER HamburgGERMANYBronze LionF01 (Use of Integrated Media)HOUSE OF LITTLE MOMENTSUNI PRESIDENTSUNI NOODLEADK TAIWAN CHINESE TAIPEISilver LionCAPTAIN OBVIOUS RUNS FOR PRESIDENTHOTELS.COMTRAVELCP+B BoulderUSABronze LionHUMANSCHANNEL 4HUMANSOMD UK LondonUNITED KINGDOMSilver LionMCWHOPPERBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDGrand Prix A GROUND-BREAKING CAMPAIGN TO COMBAT LONELINESS.JOHN LEWISJOHN LEWISMANNING GOTTLIEB OMD LondonUNITED KINGDOMBronze Lion
Click here for a reminder of the Cannes Lions 2016 Media Lions shortlist in full.
Source: bizcommunity.com
