2024 is the year when agencies and brands reinvent how they work with one another, with
collaboration between brands and agencies unlocking more spending power and delivering greater results.
Image supplied. Chelsea Owens, client service director at Incubeta SA, gives four digital marketing trends that will shift the needle in 2024
Tapping into the power of martech and AI, in particular, will boost those efforts, ensuring solid profits even in a downturn market. But, with South Africa in for a bumpy 2024 agency – and business – leaders must take a very hard look, not just at how much they are spending, but at what they are spending on.
Tough decisions need to be made and spending money on the right tools that will meaningfully shift the needle is what will separate the winners from the losers.
4 digital marketing trends
Here are four digital marketing trends that should feature on your business radar in 2024.
- AI can solve any problem. But first, you need to figure out what those are
- Co-branding takes off
- The rise of the specialist agency
- Finding the best skills in a shrinking pool