#BizTrends2024: Kirsty Bisset – 6 trends, besides AI, likely to shape marketing in 2024
Referring to the world we live in as fast-paced almost seems quaint given the speed at which the marketing landscape is evolving, and as with almost all change and disruption, tech was the major driver in 2023 and will continue to be in 2024.
Image supplied. Kirsty Bisset, managing director, HaveYouHeard, ignores AI and examines six other trends likely to shape marketing this yer
As in all industries, one of the biggest disruptors is AI, with marketing seeing this technology impacting almost every aspect, from copywriting and design to data analysis, marketing intelligence, chatbot engagement, and more.
So, for the sake of everyone’s sanity, let’s ignore AI and look at six other trends likely to shape marketing in 2024.
6 Trends likely to shape marketing in 2024
- Let’s get personal
- Shorter attention spans, short-form videos, and sports
- Alexa, What are the biggest marketing trends of 2024?
- Social commerce integration
- Video killed the (insert anything) star
- Marketing, memes and mayflies
The marketing landscape stands at the intersection of innovation and rapid evolution and beckons marketers to adapt swiftly.
These trends underscore the need for agility in a dynamic and fleeting landscape. Here’s to navigating the currents of change in the exciting year ahead. Cheers to 2024!
Source: bizcommunity.com
