#BizTrends2024: Lara-Anne Derbyshire – 4 trends that demand bold moves from creative agencies

Four trends are changing the advertising game, presenting opportunities to creative agencies – for those bold enough to grab the opportunities they present – to unleash the future.

Image supplied. Boomtown’s Lara-Anne Derbyshire says four trends are changing the advertising game, presenting opportunities for agencies – if they are bold enough to take them

While the ever-dynamic and on the brink of innovation, the creative industry is always on its toes, with its ever-changing and ever on the cusp of something new, the bottom line is that we need to ensure our brands stay relevant and ready to offer what people need before these needs even arise.

Anticipate, create and activate – continuously.

4 trends

  1. AI revolution: Gen AI and the creative canvas
  2. Visual search: A picture speaks a thousand conversions
  3. In-culture: Aligning with the pulse of your consumers
  4. Trust matters: We’ve got trust issues

Bold steps into the future

The trends of 2024 demand bold moves — a shift from traditional paradigms to innovative strategies. Embrace AI, align with culture, challenge the norms, optimise visual search, and prioritise trust. In the game-changing realm of advertising, those who dare to be bold will emerge as the frontrunners, shaping the future of the industry. Stay ready, stay relevant, but stay true.

While staying on top of new things may seem a mystery to others, we know these will matter as the trends play out and become the new norms to our consumers in this world we call advertising.

All it takes is seeing the value and opportunity and then changing the game one bold thought, idea, strategy, and move at a time.

Source: bizcommunity.com