#BizTrends2024: Regine le Roux – Why businesses need to prioritise effective communication

The crux of building a successful reputation and business ultimately lies in your communication skills with all your stakeholders.

Image supplied. Regine le Roux of Reputation Matters says poor ineffective communication has external stakeholders feeling disconnected from organisations

Previously, and specifically the past three years, the key trend that we picked up across all our research studies – which included reputation quantification, brand identity and customer satisfaction as well as employee engagement – was the definitive need to focus on internal relationship building and employee wellbeing through internal dialogue.

This is something which is still an important component of reputation management and should continue to be a priority.

But what has started to raise its head from our 2023 research studies, is that external stakeholders are starting to feel a disconnect with organisations.

The main cause? Poor and ineffective communication.

Communication is therefore crucial to building successful internal and external relationships in 2024. Don’t get me wrong, I don’t think it is necessarily a lack of communication, but rather a lack of effective communication skills.

4 tips to guide communication in 2024

Here are four tips to guide your communication in 2024 to build closer relationships with your stakeholders.

  1. Audience matters
  2. Communication matters
  3. Relationship matters
  4. Insight matters
  5. Research is more than just asking questions; you need to ask the right questions. Shorter questionnaires are the way to go, that’s why it is even more important to ask the right questions, to gain the most valuable feedback from respondents in a short period.
  6. Research isn’t just about pie charts and data analysis; insights are important to add value to your investment and the time your respondents are investing in providing you with their feedback.
  7. Research shouldn’t just be a once-off exercise; researching on an annual basis is key to continuous growth and improvement. Use the results to make the recommended changes; measure your success and identify areas for improvement. It’s a great way to measure year-on-year performance and a powerful tool to present your success in percentages around the boardroom table.

Source: bizcommunity.com