#Cannes2023: Creative Circle Full Circle focuses on SA’s 2023 Cannes Lions performance

The winter months are typically slower for many South African small businesses, particularly for those active in the tourism and retail sectors. Traditionally, the colder weather keeps consumers indoors, resulting in fewer weekends away, as well as a noticeable drop in non-essential shopping trips. This year, the seasonal downward trend is set to be exacerbated by the ongoing energy crisis, rising interest rates and the depreciation of the rand. For the millions of affected small businesses, surviving this slump will require laser-focus on strategic planning and the constructive use of time over quieter periods.