East Coast Radio’s ‘The Big Favour – Season of Sharing’ campaign raises R1.6m for KZN families
KFC and Ogilvy have qualified for Anything for the taste. Source: YouTube.
Entrants had to achieve an average score of 70% or more on the judges’ scorecards to make the cut and qualify for the awards. These entrants are now invited to the awards evening, where both the finalists as well as the overall winner for each category will be announced.
These categories include Excellence in Resourceful Marketing, New Product or Brand Launch, Strategic Sponsorship Marketing, South African Resonance Marketing, Marketing Innovation, Purpose-led Marketing, Brand Positioning, Integrated Marketing, Digital Brand Marketing, Reputation Management and Internal Marketing.
The adjudication process was overseen by leading South African marketing experts, who described the process as ‘thorough and robust’. Each entry was meticulously evaluated against the qualifying criteria, with judges fiercely debating the merits of the top-scoring submissions – all of which demonstrated great resilience in the face of post-pandemic challenges and prevailing economic headwinds.
A second adjudication process is currently underway to ascertain the finalists in the MAA Leadership Awards. The adjudication committees are conducting online interviews with nominees and their colleagues to gain insights into the marketers and their impactful work.
These award categories include the Rising Star of the Year, and Marketer of the Year. The finalists in these awards will be announced at the end of January.
Event ticket details will be announced in January 2024, with the grand awards celebration and the announcement of all the winners confirmed for 29 February 2024.
EntryBrand/OrganisationLead PartnerCategoryAbsa CIB Trade Finance And Working CapitalAbsa CIBVMLY&RExcellence in Resourceful MarketingAbsa Load Shedding SolutionsAbsaCaratExcellence in Resourceful MarketingAmarula Ethiopian CoffeeAmarulaGrey Advertising AfricaExcellence in New Product or Brand LaunchBetway SA20BetwayMscsportsExcellence in Strategic Sponsorship MarketingBrand Influence’s Gen Z campaign ignites frenzy for Prime Hydration launch at CheckersPrime HydrationBrand InfluenceExcellence in New Product or Brand LaunchBuilding tomorrows talent with Stimorol Flow.LabStimorolSaatchi & SaatchiExcellence in Integrated MarketingBurger King 2022 Value CampaignBurger KingGrey AdvertisingExcellence in South African Resonance MarketingCadbury, Gen 4 Homegrown StoriesCadburyOgilvy South AfricaExcellence in South African Resonance MarketingCarling Black Label – The Foam KnowsCarling Black LabelOgilvy South AfricaExcellence in Marketing InnovationCarling Cup The Gates Are OpenCarling Black LabelOgilvy South AfricaExcellence in Strategic Sponsorship MarketingCastle Lager – Bread of the NationCastle LagerOgilvy South AfricaExcellence in Purpose-led MarketingCastle Lite – Liten UpCastle LiteOgilvy South AfricaExcellence in Brand PositioningChow Town, by NedbankNedbankThe Riverbed AgencyExcellence in Integrated MarketingChow Town, Nedbank InnovationNedbankThe Riverbed AgencyExcellence in Marketing InnovationDiscovery Bank #FavAppFeature – Unlocking the full potential of your Banking App.Discovery BankExcellence in Resourceful MarketingDiscovery Bank Real-Time Forex AccountsDiscovery BankExcellence in Integrated MarketingDiscovery Miles Hack Black FridayDiscovery MilesRCKExcellence in Digital Brand MarketingDiscovery Vitality, Vitality Active RewardsDiscovery VitalityExcellence in Integrated MarketingDStv Content Creator Awards 2022DStv Content Creator AwardsOne-eyed JackExcellence in Integrated MarketingDStv Content Creator Awards 2022DStv Content Creator AwardsOne-eyed JackExcellence in New Product or Brand LaunchEnergizing South Africa with Switch Energy DrinkSwitch Energy DrinkExcellence in South African Resonance MarketingGillette – Indoda Can ShaveGilletteEssenceMediacomExcellence in South African Resonance MarketingHollard Daredevil RunHollardCreative Space MediaExcellence in Purpose-led MarketingHow Launching A New Variant Spiced Up Savanna Premium Cider’s Growth.SavannaGrey Advertising AfricaExcellence in New Product or Brand LaunchHow Some “Spice” Cemented Savanna’s Brand Positioning.SavannaGrey Advertising AfricaExcellence in Brand PositioningICC T20 Women’s World CupInternational Cricket Council and Cricket South AfricaLevergyExcellence in Integrated MarketingICC Women’s T20 World CupInternational Cricket Council and Cricket South AfricaLevergyExcellence in South African Resonance MarketingICC Women’s T20 World CupInternational Cricket Council and Cricket South AfricaLevergyExcellence in Reputation ManagementJacaranda FM’s #SafeSpaceJacaranda FMExcellence in Integrated MarketingJacaranda FM’s #SafeSpaceJacaranda FMExcellence in Purpose-led MarketingJacaranda FM’s #SafeSpaceJacaranda FMExcellence in Resourceful MarketingJungle Heart to HeartJungleTiger BrandsExcellence in South African Resonance MarketingKFC SA – Anything For The TasteKFC SAOgilvy South AfricaExcellence in Integrated MarketingKFC SA – Anything For The TasteKFC SAOgilvy South AfricaExcellence in Brand PositioningKFC SA – Anything For The TasteKFC SAOgilvy South AfricaExcellence in Reputation ManagementKFC SA – Eat Chicken For BreakfastKFC SAOgilvy South AfricaExcellence in Marketing InnovationKFC SA – Where There’s a Bucket, There’s a FamilyKFC SAOgilvy South AfricaExcellence in South African Resonance MarketingNando’s Affordability Strategy 2.0Nando’sExcellence in Integrated MarketingNando’s Bright SidesNando’sVMLY&RExcellence in Digital Brand MarketingNando’s Bright SidesNando’sVMLY&RExcellence in Marketing InnovationNando’s The Great PretenderNando’sExcellence in New Product or Brand LaunchNando’s Quantum LeapNando’sM&C Saatchi AbelExcellence in Brand PositioningNedbank #2Million Digital Internal CampaignNedbankArtifact AdvertisingExcellence in Internal MarketingNedbank Cup Reality FootballNedbankLevergyExcellence in Strategic Sponsorship MarketingNedbank Tasting Notes: A Story of Sound and WineNedbankLevergyExcellence in Strategic Sponsorship MarketingNedbank Tasting Notes: A Story of Sound and WineNedbankLevergyExcellence in Marketing InnovationNedbank YouthXNedbankLevergyExcellence in South African Resonance MarketingNewbank: How Nedbank launched a fake new bank to accelerate brand reappraisal and digital usageNedbankJoe PublicExcellence in Marketing InnovationOpen Studios X Nando’s Art SponsorshipNando’sMaMa CreativeExcellence in Strategic Sponsorship MarketingOral care on the go with DentyneDentyneSaatchi & SaatchiExcellence in Integrated MarketingPep – Changing StationsPepOgilvy South AfricaExcellence in Purpose-led MarketingPep FindsPepOgilvy South AfricaExcellence in Resourceful MarketingPERi-Post – Changing lives and building brand loveNando’sTILU CreativeExcellence in Internal MarketingProject Last Mile – a COVID-19 Vaccination Campaign for Vulnerable PopulationsProject Last MileNahana Communications GroupExcellence in Purpose-led MarketingSanlam Life of ConfidenceSanlamAccenture SongExcellence in Integrated MarketingSanlam Life of ConfidenceSanlamAccenture SongExcellence in Digital Brand MarketingSanlam Life of ConfidenceSanlamAccenture SongExcellence in Marketing InnovationSavanna Cider : The Savanna Comedy BarSavannaGrey Advertising AfricaExcellence in Purpose-led MarketingShoprite HomegrownShoprite99cExcellence in Purpose-led MarketingSlumberland – Join The UniqueSlumberlandAtomic DigitalExcellence in Integrated MarketingSouth Africa goes nuts for Steri Stumpie peanut butter.Steri StumpieBrand InfluenceExcellence in Resourceful MarketingSpendTrend23 – Revealing consumer spending insights with Visa and Discovery BankDiscovery BankExcellence in Reputation ManagementStandard Bank uBettina Wethu TV IntegrationStandard BankExcellence in Strategic Sponsorship MarketingTakealot : The Jenny Ruyter SagaTakealotThe CavalryExcellence in South African Resonance MarketingTinkies – Made with YouTinkiesHellosquareExcellence in Digital Brand MarketingTinkies – Made with YouTinkiesHellosquareExcellence in New Product or Brand LaunchVolkswagen – Game OnVolkswagenOgilvy South AfricaExcellence in Integrated MarketingVolkswagen – Game OnVolkswagenOgilvy South AfricaExcellence in Digital Brand MarketingWild Pursuit Online Marketing Project For South African Airways MuseumSouth African Airways MuseumWild Pursuit Online MarketingExcellence in Resourceful MarketingXtra Savings Plus Monthly Subscription, ShopriteXCheckers Xtra Savings99cExcellence in Marketing Innovation
Source: bizcommunity.com
