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When Meta’s much-anticipated, ultra-hyped Threads app launched, it surpassed five million downloads in the first four hours. (Credit to Meta – it did not crash.)
Image supplied. Lebo Moerane, joint head of social at VMLY&R South Africa, takes a first look at Threads and what brands should be taking note of
Brands and individual users flooded the platform like GenZs at a Taylor Swift concert and Meta CEO Mark Zuckerberg is, no doubt, laughing maniacally in his eyrie while shadowboxing an effigy of Twitter-owner and apparently soon-to-be cage fight opponent Elon Musk. (Or at least, that’s how we like to imagine what’s going down with Zuck.)
Meanwhile, let’s step outside of the hype for a second and take a first look at what brands should be taking note of.
- Straight off the bat, it’s a full house
- Direct messages are not available at the moment
- The interface is very similar to Twitter
- Your audience awaits
- You’re going to need a strong identity
- Finding communities or conversations to follow is difficult
- You can’t currently switch between accounts
- A note on signing up: If you have an existing Instagram account, it’s easy
Source: bizcommunity.com
