Experience a day in the life of a student with Student Village’s A to Gen-Z Youth Experience!

When customers feel connected to a brand, 76% will choose to buy from that brand over a competitor and 57% – over half – will increase their spend with that brand.

Source: © 123rf 123rf Charlie Wannell, head of marketing, Mediamark shares three learnings on branding from when MediaMark rebranded

There’s no denying that connection matters and that your brand can influence customer connection.

When it comes to potential customers, your brand plays a crucial role in shaping the emotional connection with and the expectations of these customers before they even engage with you.

Fostering connections with new audiences comes down to brand perception, brand personality and brand positioning.

Just over a year ago. Mediamark rebranded and with this rebrand came positive energy, new connections, and opportunities.

Looking back, we thought we would share some of the learnings, especially for those marketers sitting on the fence about whether to take the plunge or not.

Learnings when you decide to rebrand

  1. Stand out from the crowd
  2. Building bridges for solutions
  3. The courage to reconsider

In conclusion, enhancing your brand extends beyond aesthetics; it is a strategic necessity to ignite a new energy and kindle meaningful connections.

Source: bizcommunity.com