The 2022 African banking trends unpacked

Faye Mfikwe, chief marketing officer at FNB, says, “As a leading digital platform innovator, we are proud to partner with like-minded small businesses that are pioneers of change in the digital marketing space. Sprout Performance Partners is one of the agencies that continue to foster innovation through their unique approach, delivery of data-driven strategy and media buying. Their digital consultancy, working closely with FNB marketing teams, has assisted in driving digital marketing maturity through the organisation. Over the years, our relationship with the agency has enabled us to be more contextual and cutting-edge in our execution, hence we’re excited to continue our journey.”

In addition to working with FNB, Sprout will also support WesBank, MotoVantage and DirectAxis in their digital marketing endeavours. The agency is led by a diverse group of young and highly skilled specialists who continue to challenge the industry norms.

“We’ve had an exciting five years supporting the most innovative financial services brand in SA, and we’re delighted to be offered an opportunity to continue our relationship with a broader mandate. The integration of new technologies in digital marketing provides limitless opportunities to do great work with clients and there’s no better business to do this with than FNB and the associated brands. We are firmly focused on delivering strategic value to drive informative positioning for the businesses,” says Netanel Block, head of strategy at SPP.

“We will continue partnering with businesses that speak to our purpose of Help. Partnerships like this one will not only ensure that we stay relevant to our markets, but they also serve a much bigger purpose of continued investment in local skills, talent and small businesses that create sustainable jobs for our economy,” concludes Mfikwe.